Dell has been getting a lot of recognition from their social media department lately and deservedly so. They’ve been pioneers of social media in big business. But while the spotlight has been on them, another computer company has been making huge strides with social media. In this case study from Forrester, Lenovo realized their customers [...]
When we have a question, we usually do one of two things. Either search Google to find the answer or we ask our friends. Before we had the internet, asking our friends meant actually verbally asking them. Waiting until work or school when you saw them and asking them in person. Then came calling, texting, email [...]
The other day I read a post that went on a rant about how Facebook Likes don’t mean anything which got me thinking about my own experiences with several company’s Fan Pages and how important each Like has been in growing their page and achieving their goals for Facebook. Don’t misunderstand me, a Facebook Like [...]
I love the simplicity of having everything in one place. That’s what I like about Twentyfeet, a recently revamped “social media monitoring and ego tracking tool”. More of that in a second. One thing I didn’t mention in the title of this post was that the video actually covered two tools. At the beginning I [...]
These links contain a social media case study for almost every industry, company size and geographic location imaginable. It’s a collection others who’ve failed using social media, ruined their brand abusing social media and experienced tremendous success because of social media. Read them, analyze them but don’t forget about YOUR audience! 34 case studies that [...]
The first step to improving your brand online is to take a good look at it from 50,000 feet. Here’s 7 of the best visual tools to help you analyze the different elements of your brand online. And all the tools are free! Twitter Venn Google Trends Wordle Twitter Spectrum TrendsMap Flickr Related Tags Browser [...]
It’s easy to command ROI metrics for an online social networking campaign but when was the last time you were told to turn in a report to prove the value of your offline networking? Is it a total loss if you don’t come back with a few qualified leads? Definitely not. Just because social media [...]
Do you know how your brand’s Facebook Fan Page is doing? Really doing?
Here’s a simple way to establish a baseline to figure it out.
I’m a big fan of keeping metrics as simple as possible.
So i’m only going to give you the one’s that are the most actionable. You can measure weekly or monthly metrics but we’ll measure by month to make it simple.
Below are the slides from my Barcamp 2010 talk. The video and audio will be available shortly and I’ll post them as soon as they are. THANKS to everyone who came out and for all the great feedback on it! Several great questions were brought up after the presentation but if you have anymore questions, [...]
Flowtown just posted a great infographic called, “My Mom’s on Facebook.” It’s packed with tons of good statistics on demographic info across, LinkedIn, Facebook, Twitter and Myspace. What I thought was the most interesting, is that the average age of social network user’s now is 37 yearrs old! (Image by Flowtown)