It’s easy to make a list of big brands on Facebook that are doing it right. But what I wanted to do is create a list of the smaller brands working with a limited budget who are doing an awesome job. I chose these pages, not because of the number of fans (several have a [...]
How well do you really know your customers? I’m not talking about demographics or where they live. What about those things they are too afraid to admit? Or those questions they’re too afraid to ask? I wanna show you one of my favorite tools for uncovering those questions. It’s called Quora. Quora is a website [...]
Welcome to episode #3 of the Fluxe Digital Marketing Podcast! Remember when you first started out in business? How much you learned that year? You probably look back and wonder how you did it. It’s extremely difficult to keep a beginner’s mind as you go throughout your career or business. And that’s what this weeks [...]
Welcome to Episode #2 of the Fluxe Digital Marketing Podcast. Have you ever compared search results on Google with a friend? If not, you may be surprised to know you’ll get completely different results. Giants like Amazon, Google, Facebook and Netflix all have search algorithims that are designed to produce what they think is the [...]
“Negative reviews increase conversion rates for all kinds of businesses, because people see them and know that they’re shopping in a truthful environment.” -Brett Hurt, CEO Baazarvoice in Zero Moment of Truth Stop for a second and think about that. When consumers pour over reviews of your product, what are they really looking for? And [...]
Welcome to my first podcast! I’ve been wanting to get this going for quite some time now and after talking to Stephen Zralek, who you’ll meet on the podcast, I knew I couldn’t wait any longer. The information Stephen shares is critical for any business using or considering using social media. I couldn’t think of [...]
What I love about Amplicate Amplicate is a great tool to quickly evaluate what online users think about a popular brand, celebrity or topic. Easy to read charts and graphs Coverage of a wide variety of broad and niche topics Everything Else… The site is based around strong opinions for topics, therefore it only [...]
If I told you for every dollar you spend on customer acquisition, you could make $.40 (or LESS!) with me, how much would you spend? Hopefully NOTHING. But for small businesses using Groupon, it’s not as far-fetched as you may think. In the excitement of making coupons cool again, Groupon and other group deal [...]
I first met Tara on Twitter when I answered a question she’d tweeted through @TillamookCheese Twitter account. Shortly after my response, she responded back to me and thanked me for my input. I was impressed by how quickly she responded and decided to check out the rest of Tillamook Cheese’s online presence. Being from Tillamook, [...]
In what situations does your company really take the time to listen and understand its audience? Emergencies Launching a new product or service Customer support issues Conversations between each other about your company Soliciting feedback Testimonials Insights and new perspectives User experience on your website The Spouse Test: If you listened to your spouse like [...]