It’s easy to make a list of big brands on Facebook that are doing it right. But what I wanted to do is create a list of the smaller brands working with a limited budget who are doing an awesome job. I chose these pages, not because of the number of fans (several have a [...]
Did you know that great testimonials can be up to seven times as effective as paid advertisements? Testimonials have the power to win prospects and and used in a million different ways. But the toughest part is usually remembering to collect them. This week I’m going to show you a few tweaks I made to [...]
What if you made two tweaks to your email campaign that increased revenue by 400%? We did this for a client and the results were so impressive that we couldn’t keep them to ourselves. In this post we’ll walk you through the two big changes we made and how we executed each one! I’ve included a [...]
Are you ready for a mobile website? Your customers are. Did you know the number of people accessing the internet on their mobile phones is expected to overtake personal computers as the most popular way to access the web by 2014!! Next time you’re out in public, try to count how many people are on [...]
Have you ever wondered what the bounce rate stat on your website was actually good for? Sure, you might be a fancypants and already know the definition BUT did you know that it’s probably the most important metric on your website? And it could mean the difference between your website performing better than your very [...]
Whenever a client approaches me with a new idea, I always start with the same question: “How does this fit into your big picture marketing strategy?” If that’s not the question your asking yourself and your team before each new project, chances are your leaving money on the table. It’s the difference between having an [...]
Welcome to episode #5 of the Fluxe Digital Marketing Podcast! What’s the next logical step in your career after a sales job at Sprint? If you ask Brian Roland, your going to get answer you probably won’t hear anywhere else. Brian started Abenity which is a company that helps organizations create discount programs for their [...]
Welcome to episode #3 of the Fluxe Digital Marketing Podcast! Remember when you first started out in business? How much you learned that year? You probably look back and wonder how you did it. It’s extremely difficult to keep a beginner’s mind as you go throughout your career or business. And that’s what this weeks [...]
Welcome to Episode #2 of the Fluxe Digital Marketing Podcast. Have you ever compared search results on Google with a friend? If not, you may be surprised to know you’ll get completely different results. Giants like Amazon, Google, Facebook and Netflix all have search algorithims that are designed to produce what they think is the [...]
“Negative reviews increase conversion rates for all kinds of businesses, because people see them and know that they’re shopping in a truthful environment.” -Brett Hurt, CEO Baazarvoice in Zero Moment of Truth Stop for a second and think about that. When consumers pour over reviews of your product, what are they really looking for? And [...]