It’s easy to make a list of big brands on Facebook that are doing it right. But what I wanted to do is create a list of the smaller brands working with a limited budget who are doing an awesome job. I chose these pages, not because of the number of fans (several have a [...]
Welcome to my first podcast! I’ve been wanting to get this going for quite some time now and after talking to Stephen Zralek, who you’ll meet on the podcast, I knew I couldn’t wait any longer. The information Stephen shares is critical for any business using or considering using social media. I couldn’t think of [...]
When we have a question, we usually do one of two things. Either search Google to find the answer or we ask our friends. Before we had the internet, asking our friends meant actually verbally asking them. Waiting until work or school when you saw them and asking them in person. Then came calling, texting, email [...]
The other day I read a post that went on a rant about how Facebook Likes don’t mean anything which got me thinking about my own experiences with several company’s Fan Pages and how important each Like has been in growing their page and achieving their goals for Facebook. Don’t misunderstand me, a Facebook Like [...]
Do you know how your brand’s Facebook Fan Page is doing? Really doing?
Here’s a simple way to establish a baseline to figure it out.
I’m a big fan of keeping metrics as simple as possible.
So i’m only going to give you the one’s that are the most actionable. You can measure weekly or monthly metrics but we’ll measure by month to make it simple.
Flowtown just posted a great infographic called, “My Mom’s on Facebook.” It’s packed with tons of good statistics on demographic info across, LinkedIn, Facebook, Twitter and Myspace. What I thought was the most interesting, is that the average age of social network user’s now is 37 yearrs old! (Image by Flowtown)
Which ones to use? At the end of each one, add “If it’s relevant to my target audience”. Link to an industry related article and ask a question about it Create a short quiz and offer a prize to the winner Become a resource for something local (e.g. all the networking groups related to your [...]
You know who you are. But in case you don’t… “Why would I want to be on Twitter, I don’t want to hear about what you had for lunch!” You haven’t Even Googled Me? It used to be after I met someone, I put their contact info in my phone and their biz card in [...]
It’s easy to log on to Facebook, hang out in our social circles and forget about how enormous it is. Remember back on March 13 when Facebook surpassed Google in the US to become the most visited website for that week? Yes, it was short-lived but an important milestone nonetheless. Below is a great infographic [...]
FBML is a relatively new concept for Facebook Fan Page owners. In this video, I’ll outline what it is and why I think it’s important. Here’s an overview of the points I cover. Visitors only visit your page once Lets face it, Facebook Fan Pages themselves, aren’t very dynamic You need a value proposition and [...]