If I told you for every dollar you spend on customer acquisition, you could make $.40 (or LESS!) with me, how much would you spend? Hopefully NOTHING. But for small businesses using Groupon, it’s not as far-fetched as you may think. In the excitement of making coupons cool again, Groupon and other group deal [...]
The first step to improving your brand online is to take a good look at it from 50,000 feet. Here’s 7 of the best visual tools to help you analyze the different elements of your brand online. And all the tools are free! Twitter Venn Google Trends Wordle Twitter Spectrum TrendsMap Flickr Related Tags Browser [...]
Below are the slides from my Barcamp 2010 talk. The video and audio will be available shortly and I’ll post them as soon as they are. THANKS to everyone who came out and for all the great feedback on it! Several great questions were brought up after the presentation but if you have anymore questions, [...]
LinkedIn may not have the most exciting app directory BUT this is one of the best updates I’ve seen. LinkedIn has partnered with The Behance Network to enable creative professionals to showcase their work. What kind of work? They support pictures, text, video and audio samples. And the Behance Network won’t put a cap on [...]
You know who you are. But in case you don’t… “Why would I want to be on Twitter, I don’t want to hear about what you had for lunch!” You haven’t Even Googled Me? It used to be after I met someone, I put their contact info in my phone and their biz card in [...]
What is it? Carl Says is a free web/mobile application that is designed to work seamlessly with any check-in app such as Foursquare or Gowalla. If your not sure what a check-in app is, stop reading this and learn about them here It’s based purely on location to provide small local businesses with a highly [...]
Couldn’t have said it better myself.
The other day I read an incredible article on brand salience, not a term I hear thrown around very often. I’ve heard several definitions but like this one the best, “The degree to which a certain brand is thought about or noticed when a customer is in a buying situation.” Don’t confuse this with “Top [...]