It’s easy to make a list of big brands on Facebook that are doing it right. But what I wanted to do is create a list of the smaller brands working with a limited budget who are doing an awesome job. I chose these pages, not because of the number of fans (several have a [...]
Did you know that great testimonials can be up to seven times as effective as paid advertisements? Testimonials have the power to win prospects and and used in a million different ways. But the toughest part is usually remembering to collect them. This week I’m going to show you a few tweaks I made to [...]
What if you made two tweaks to your email campaign that increased revenue by 400%? We did this for a client and the results were so impressive that we couldn’t keep them to ourselves. In this post we’ll walk you through the two big changes we made and how we executed each one! I’ve included a [...]
One of my goals this year is to push myself to share more of my best marketing strategies than I ever have before. So I’m starting right now. We’ve just created a brand new marketing guide called 7 Ways To Boost Your Email Marketing Performance. It’s a no-nonsense guide packed full of email marketing strategies [...]
Are you ready for a mobile website? Your customers are. Did you know the number of people accessing the internet on their mobile phones is expected to overtake personal computers as the most popular way to access the web by 2014!! Next time you’re out in public, try to count how many people are on [...]
Welcome to Episdoe #6 of the Fluxe Digital Marketing Podcast! The word “Branding” is one of the most overused and misunderstood terms in my world. Luckily for us, we have guys like John. John is one of the best branding guys around. I say that cause I’ve worked with him on several occasions and he’s [...]
Yesterday we had the honor of hearing Guy Kawasaki speak at Belmont University here in Nashville, TN and took away a bunch great insights. We couldn’t keep them to ourselves so we thought we’d share a few of the best nuggets! **Bonus Tip – Don’t let the Bozos grind you down. Guy used the example [...]
How well do you really know your customers? I’m not talking about demographics or where they live. What about those things they are too afraid to admit? Or those questions they’re too afraid to ask? I wanna show you one of my favorite tools for uncovering those questions. It’s called Quora. Quora is a website [...]
Have you ever wondered what the bounce rate stat on your website was actually good for? Sure, you might be a fancypants and already know the definition BUT did you know that it’s probably the most important metric on your website? And it could mean the difference between your website performing better than your very [...]
Whenever a client approaches me with a new idea, I always start with the same question: “How does this fit into your big picture marketing strategy?” If that’s not the question your asking yourself and your team before each new project, chances are your leaving money on the table. It’s the difference between having an [...]